ExactTarget to expand its Atlanta-based Pardot Marketing Automation Team

Gov. Nathan Deal announced today that global digital marketing software-as-a-service leader ExactTarget will expand its operations in metro Atlanta, creating 225 jobs and investing $1.25 million over five years.  

 

“Georgia is one of the best places in the world for technology companies to do business,” said Deal. “Our mature IT infrastructure, talented workforce, and low operating costs give companies such as ExactTarget a great competitive advantage in the marketplace.” 

 

ExactTarget, which acquired Atlanta-based business-to-business marketing automation technology provider Pardot in October 2012, will locate its expanded Atlanta operations at Pardot’s existing Buckhead offices on East Paces Ferry Road. 

 

With approximately 1,800 employees worldwide, ExactTarget is a global software leader whose digital marketing technology empowers organizations to communicate with their customers through email, mobile, social media, Web and marketing automation. Through ExactTarget’s suite of digital marketing solutions, marketers can plan, automate, deliver and optimize digital marketing to drive customer engagement, increase sales and improve return on marketing investment. 

 

“Our ExactTarget team is united by a passion for innovation, digital marketing and marketing automation.” said Scott Dorsey, chairman and chief executive officer, ExactTarget. "We are very excited to further invest in growing our Pardot team with the tremendous marketing and technology talent in the Atlanta market."

 

“Today’s announcement further proves that Atlanta is a great city for technology growth,” said Mayor Kasim Reed. “Atlanta will provide the diverse talent pool and growing culture of innovation that ExactTarget needs to expand its operations. We look forward to welcoming them to our great city.”

 

The Georgia Department of Economic Development partnered with InvestAtlanta to help the company locate in Georgia. Carol Henderson, Director of Advanced Technology for GDEcD, managed the project for the state. 

 

“ExactTarget is bringing the type of high-paying jobs we need in Atlanta,” said Brian P. McGowan, President and CEO of Invest Atlanta. “The fact Atlanta successfully recruited these new jobs in a competitive environment is a testament to our city's position as a true technology hub that will continue to attract high-tech jobs.” 

 

“We had a great team working with ExactTarget on its location, and introducing its leaders to the value and benefit of being a part of Georgia’s dynamic technology industry cluster,” said GDEcD Commissioner Chris Cummiskey. “This is the right place for a company that thrives on innovation to grow.” 

 

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in Asia, Australia, Europe, North America and South America, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.