Governor Nathan Deal - Georgia’s 82nd Governor (2011-2019)

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Mobile marketing solutions provider to create 100 jobs

August 10, 2011

Governor announces that Proximus Mobility will open headquarters in Atlanta

Gov. Nathan Deal announced today that Proximus Mobility will open its headquarters and development operations in Atlanta, creating 100 jobs over three years. Proximus Mobility is a location-based proximity marketing solutions provider that works with retailers, hotels, advertising agencies and other clients to provide localized and high-value digital content to consumers’ mobile phones regardless of phone type or carrier network without the need of an application.

“Proximus Mobility’s decision to choose Georgia for its headquarters is a great credit to our state’s established infrastructure for high-tech companies that provides them with access to intellectual capital and some of the nation’s brightest talent for this industry,” Deal said. “The company joins a growing list of interactive technology companies that have made a home in the Atlanta region. I am confident that Proximus will benefit from our state’s competitive resources for this industry, and I am glad to welcome them to Georgia.”

Proximus Mobility is a location-based proximity marketing company that provides a turnkey, end-to-end solution to retailers, hotels and casinos, venues, advertising agencies and small to medium-sized businesses. The start-up company offers solutions for its clients to reach consumers through interactive methods using their mobile phones using localized and tailored marketing content. Proximus Mobility’s hyper-local marketing solutions allow mobile users to download premium offers or coupons, product information, rich media and other content in the out-of-home environment.

The company will move its operations from Naples, Fla., to Atlanta to tap into the region’s resources for technology businesses, skilled workforce and market growth opportunities. The company will partner with the Advanced Technology Development Center (ATDC) at the Georgia Institute of Technology to launch its Atlanta operations, and will be located in Technology Square in Midtown. 

“Atlanta offers us the opportunity to be located near potential clients and partners like Delta Air Lines, Hartsfield-Jackson Atlanta International Airport, CNN, Coca-Cola, The Home Depot and NCR, and have access to experienced wireless and mobile software development talent. These assets, along with overall lower costs of doing business in the state, helped make it a clear choice for us,” said Michael Zeto, CEO of Proximus Mobility. “Being in a world-class incubator like the ATDC and affiliated with Georgia Tech gives us access to top notch R&D and innovative software developers both as interns and as graduates to fill the many Java Developer positions we have open.”

The Georgia Department of Economic Development (GDEcD) partnered with the Atlanta Development Authority, the Metro Atlanta Chamber and Electric Cities of Georgia to secure this business opportunity for the state.

“Atlanta’s creative class stemming from our colleges and universities offer technology-driven companies like Proximus Mobility a steady stream of talent to ensure they remain globally competitive now and in the future,” says Brian McGowan, president and CEO for the Atlanta Development Authority. “Their investment here shows, once again, that Atlanta is an ideal location for business and for enhancing our growing technology cluster. We welcome Proximus Mobility to our great city.”

“Proximus Mobility’s decision to relocate to metro Atlanta is a testament to our region’s strength and attractiveness to high-tech companies,” said Hans Gant, senior vice president of economic development for the Metro Atlanta Chamber. “Atlanta has a strong talent pool, a network of colleges and universities and expertise in the high-tech industry which forms an ideal environment for continued growth.”

Interactive technology companies in Georgia benefit from the state’s comprehensive technology infrastructure that makes Georgia a competitive location for media industries such as video game development, animation and digital entertainment. The industry in Georgia is fed by a pipeline of talent matriculating from more than 15 Georgia colleges and universities that offer full industry-related curriculum. 

“In Georgia, Proximus Mobility will find a business environment that supports companies in the digital, creative and high-tech industries that allows them to compete in our state and in strategic global markets,” said GDEcD Commissioner Chris Cummiskey. “Georgia has significant resources for this industry that make our state an ideal location and encourages success for Proximus and others in this industry.”

GDEcD statewide project manager Glen Whitley managed this project on behalf of the state.

About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location-based proximity marketing software company that provides a turnkey, end-to-end solution to retailers, hotels and casinos, venues, advertising agencies and small-to-medium-sized businesses. This solution offers relevant, high-value digital content to consumers’ mobile phones near the point of influence or point of sale regardless of the phone type or carrier. Proximus enables brands to effectively reach and track their customers in the out-of home environment, facilitating the ability to make cost-effective and educated purchase decisions and to receive helpful and valuable location-based information and offers completing the value chain for advertiser and consumer.